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ACF

  • Plugins
  • Dynamic Content & Development

WordPress custom fields plugin for structured content, with a free core and ACF PRO for advanced field types, layout tools, options pages, and custom blocks.

Overview

Advanced Custom Fields (ACF) lets developers and site builders create structured WordPress content using configurable field groups, location rules, and a developer-friendly PHP API.

The free WordPress.org plugin includes a broad field library plus tools for registering custom post types and taxonomies. ACF PRO adds advanced field types and tools including Repeater, Flexible Content, Gallery, Clone, Options Pages, and ACF Blocks under annual site-based licenses.

Pricing Plans

  • Personal

    Price: 49 USD

    • Billed yearly
    • 1 site

    All ACF PRO features including Repeater, Flexible Content, Gallery, Clone, Options Pages, and ACF Blocks for 1 production website.

    Renewal: 49 USD/year

    Money-back period: 30 days

    Annual subscription for 1 production website. Staging and development sites do not count toward the activation limit. Prices are in USD excluding applicable tax.

    View ACF pricing

    Plan last verified: 24 Sept 2026

  • Freelancer

    Price: 149 USD

    • Billed yearly
    • 10 sites

    All ACF PRO features with activations for up to 10 production websites.

    Renewal: 149 USD/year

    Money-back period: 30 days

    Annual subscription for up to 10 production websites. Staging and development sites do not count toward the activation limit. Prices are in USD excluding applicable tax.

    View ACF pricing

    Plan last verified: 24 Sept 2026

  • Agency

    Price: 249 USD

    • Billed yearly

    All ACF PRO features with unlimited production site activations.

    Renewal: 249 USD/year

    Money-back period: 30 days

    Annual subscription for unlimited production websites. Staging and development sites do not count toward the activation limit. Prices are in USD excluding applicable tax.

    View ACF pricing

    Plan last verified: 24 Sept 2026

Features

Builder

  • ACF Blocks

Content

  • Custom Post Type Registration
  • Custom Taxonomy Registration

Developer

  • Local JSON Sync
  • REST API Field Exposure
  • Template API

Fields

  • 30+ Field Types
  • Clone Field
  • Field Groups with Location Rules
  • Flexible Content Field
  • Gallery Field
  • Repeater Field

Forms

  • Frontend Forms

Workflow

  • Options Pages

Best for

Developers and agencies building structured WordPress content with a mature custom-fields API, reusable field groups, and optional Pro layout and block-building tools.

Not for

Teams that need advanced layout fields such as Repeater or Flexible Content without an annual Pro license, or Elementor workflows that require native Dynamic Tags support for ACF Repeater fields.

Pros & Cons

Pros

  • Free WordPress.org version covers many common custom-field requirements
  • Large installed base with ongoing development and compatibility updates
  • Mature PHP API and extensive first-party developer documentation
  • Custom post types and taxonomies can be registered directly through the ACF interface
  • Officially documented integrations with Elementor and Bricks
  • ACF PRO adds Repeater, Flexible Content, Gallery, Clone, Options Pages, and ACF Blocks
  • Agency license supports unlimited production websites

Cons

  • Repeater, Flexible Content, Gallery, Clone, Options Pages, and ACF Blocks require ACF PRO
  • Continued ACF PRO updates and premium functionality require an active annual subscription
  • Elementor Dynamic Tags do not support ACF Repeater fields
  • Multisite installations can consume multiple ACF PRO activations depending on the license purchase date
  • There is no separate free trial of ACF PRO

Verdict

ACF is one of the most established custom-fields tools in the WordPress ecosystem, combining a widely used free plugin with a developer-focused API and extensive documentation.

The free version covers many common content-modeling requirements, while ACF PRO becomes more valuable when projects require repeatable layouts, flexible content structures, options pages, galleries, or custom Gutenberg blocks.

Integrations & relationships

Alternatives

  • J
    JetEngine

    Broader dynamic-content toolkit with custom fields, custom content types, listings, and strong Elementor integration.

  • Meta Box logo
    Meta Box

    Comparable developer-focused custom-fields toolkit with free and premium functionality.

  • T
    Toolset

    Alternative stack for custom post types, custom fields, relationships, and front-end content display.

Sources & verification

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