Yoast SEO
- Plugins
- SEO
Established WordPress SEO plugin covering metadata, XML sitemaps, schema, readability, and content guidance.
Overview
Yoast SEO is a long-established freemium WordPress SEO plugin covering search metadata, XML sitemaps, canonical URLs, schema output, content analysis, and readability guidance. The free plugin handles the core technical setup for many sites, while premium and specialist extensions add redirect management, internal-linking tools, local, video, news, and WooCommerce capabilities. Its editor feedback is useful as a checklist, but the coloured scores are heuristics rather than proof that a page will rank or read well. Agencies and publishers benefit from its mature ecosystem and documentation, while advanced users may prefer a leaner or differently organised interface. Migration from another SEO plugin should include metadata and redirect checks. WordPress.org currently reports 10+ million active installations for Yoast SEO. This is a rounded count for the free repository plugin and does not reveal premium subscription numbers.
Best for
Managing technical SEO, metadata, schema, sitemaps, and on-page optimization in WordPress.